Launching Simplestore, our first Magento theme

Wow, it has been a few months since we wrote our last blogpost already. Fortunately not without reason, as we have just been very busy! But before I tell you what we've been up to, I would like to say thanks to all the people who have been downloading one of our free Magento modules. It's great to see so many people downloading, experimenting and trying out our software. Also a big thank you for the positive responses and new idea's; you really inspired us.

So what is it that kept us from writing or sharing something new? Well, clients, mostly. But also the idea (and execution) of creating our first, commercial Magento Theme. "Why would you?", you could ask, since there already are a lot of them. Well, mostly because they all suck and secondly because they don't suit our needs.

You see, we've come to the point that we can we can choose which way to fulfill a client's quest for starting in eCommerce. We can choose between Magento, ExpressionEngine with Cartthrob, ExpressionEngine with BrilliantRetail or ExpressionEngine with something lightweight like simpleCart. Our choice depends heavily on project requirements, but also on project scale. The biggest problem? Creating small scale shops with a nice fitting custom design. All solutions mentioned above always require lots of work, even when the client just wants to sell a few products. I've seen shops containing just 50 products consuming over 40 - 60 hours. "That's crazy", you could say: "No, that's Magento."

So when searching for a solution, we came up with the idea of creating our own theme. A theme that's easy to install, does configuring for you, gets rid of extra functionality in a nice way, has an original look and could easily be customized without lots of effort and does not just looks good because of tons of fancy stock photo's. A theme we could actually use to save ourselves time and could function as a fundament for lots of projects to come. That theme has become Simplestore.

So without further ado, please take a look at our newest product called Simplestore. I really think you will be impressed by it's practical use.

Ps: Simplestore comes with 7 free presets to give you an idea how easy it is to change its look with just minor changes. Check them out (click one below to see them all):

H&O is expert in het oplossen van complexe Magento vraagstukken, maatwerk grafisch ontwerp en het bouwen van custom Magento modules.

Als je op zoek bent naar een partner die je kan helpen met het beantwoorden van moeilijke Magento vragen, een maatwerk productimport voor je ontwikkeld of een custom Magento module voor je schrijft die jouw assortiment met een andere webshop koppelt, dan ben je aan het juiste adres. H&O heeft zich sinds 2007 verdiept in de techniek en ontwikkelingen van het e-commerce CMS, speelt een actieve rol in de community, heeft verschillende modules uitgebracht en heeft voor klanten uiteenlopende technische modules ontwikkeld. Ons kantoor is gevestigd in Roelofarendsveen, direct naast de A4 én slechts op 15 minuten afstand van Amsterdam. Neem contact met ons op en kom eens langs, dan bespreken we jouw vraagstuk!

Erwin Otten

Erwin Otten is a Web Designer / Graphic Designer from Oude Wetering (The Netherlands) and co-founder of Hachmang & Otten. With an education in communication & multimedia design, he is passionate about web design at all levels including (information) architecture, interaction, code, and graphic design. Contact Erwin Otten



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